When I interviewed an Olympic track athlete shortly after she competed in Rio in 2016, she told me that she considered looking good a part of her job. Eileen Gu celebrated her silver medal win for China in the freeski slopestyle competition on Tuesday. (China does not allow dual nationality.). Scott M. Reid is a sports enterprise/investigative reporter for the Orange County Register. (AP Photo/Jeff Roberson), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. (Mr. Chen said last week that he was not aware of the broader context of the music when he chose it.). She has a bevy of lucrative endorsements from top Chinese brands, like JD.com, Bank of China and Anta. He attended West High School in Utah while later on attended Yale University. Eileen Going strictly by the numbers in the post-Salt Lake City judging scandal scoring system, he is unchallenged. Can you imagine, I had left the country 18 years before and here they were cheering me on, recalled Mr. Zhuang. Hell take the ice again in the mens individual event on Tuesday (Monday night in the U.S.). Mirai Nagasu (Illustration by Margot Harrington). He has also tried his hand at gymnastics and competed in regional as well as state-level competitions for 7 years. Moreover, he won the bronze medal at the 2018 Pyeongchang Winter Olympics, as well as, the silver medal in the team gymnastics competition in Beijing. Both Vonn and Shiffrin are Olympic gold medalists who deserve recognition, but their looks play a definitive role in the number of endorsements they receive. Chen said he focused on "enjoying every moment" for this year's Games compared to 2018 where his mind was set on the medal and podium. Dawn Harper-Nelson posing with her 2008 medals from Beijing (Photo credit: Wikimedia Commons). In PyeongChang, Canada led the way with four medals two golds and two bronze setting the stage for a competitive field in 2022. (AP Photo/Natacha Pisarenko), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. Now China, too, is looking abroad for talent as well. In China, a resurgent nationalism has meant that even among citizens, anyone airing even the mildest of criticisms can be accused of disloyalty. Team USA is eyeing its first figure skating medal since 2010 as both Nathan Chen and Jason Brown are set to compete in the final mens event Wednesday. The two-time defending Olympic gold medalist fell all the way down to eighth place after an early miscue damaged his technical score. Prior to joining the Register in 1996, Reid worked for the Atlanta Journal-Constitution and the Dallas Times Herald. Despite the outpouring of adulation in China, Ms. Gu is also walking a fine line. Limited opportunities are there for women to gain a foothold unless they sell themselves as sex kittens or virgins for sale. All Chen had to do was skate a clean program. He is also a part of the NFT with game developer nWay. She has thanked both the United States and China for grooming her. Reid has won 11 Associated Press Sports Editors awards for investigative reporting since 1999. She speaks Chinese fluently and visited Beijing frequently as a child. (AP Photo/Bernat Armangue), Nathan Chen, of the United States, celebrates with his coach Rafael Arutyunyan after winning the gold medal in the mens free skate program during the figure skating event at the 2022 Winter Olympics, Thursday, Feb. 10, 2022, in Beijing. When I look at the relationship today, and the politics and the competition between the two countries, it kind of hurts, Mr. Zhuang said. Hes better, Arutyunyan said. It had always been a dream of mine and its a pretty daunting mountain, Chen said. So now that he has stood on top of the Olympic medal podium where does he stand in history? It just may not be quite the TV viewing priority that it once was.. Wu explained that they organized, involving other marginalized groups in the process, to desegregate major bowling organizations. Chen, who trains in Irvine, won the gold medal in convincing fashion. Mr. Zhuang, who had moved to the United States in 1990, said in a phone interview that during one match he played, a group of Chinese fans gathered around and shouted encouraging words. Come for the mens and womens hoops tourneys, stay for DJ Diesel and the Kansas State Wabash Cannondog its all waiting for you in Kansas City starting March 8. Overall, he leans towards scientific-based training and focuses on improving the strength and power. There are certainly people that did not really think of Michael Jordan as Black but just as this amazing, superhuman basketball player, she said. Big-Hearted Move Inspired Him to Bounce Back to Form, US Olympic Gold Medalist Nathan Chen Teases Fans With an Exciting Update on His The coaching staff evaluated athletes based on performances at a number of competitions in the year leading up to the Olympics. Kagiymas free skate featured only four quads and lost technical points early in the program. As Chen returns for the 2022 Beijing Games, the 22-year-old has reasserted himself as a dominant presence in the sport. After all, Lee said, Chens win comes amid years of pandemic-fueled racism, built upon the centuries-old anti-Asian racism. Of course, Nathan Chen also earns money from endorsements. He managed to win the 201718 Grand Prix Final and the 2017 Four Continents. And our society tells them theyre not as good as men in all kinds of ways. She also needed to make sure that her hair was done, her makeup was on point, and her manicure was flawless. U.S. curler Tabitha Peterson works in retail pharmacy. If the team from Russia is disqualified, that would ultimately elevate the U.S. to the gold medal, a second for Chen. Experts pointed out that its especially poignant because of a history of gatekeeping of sports for Asian Americans. A post shared by Nathan Chen (@nathanwchen). Despite the Chen, who trains in Irvine, won the gold medal. Rather than painting Chens win as a racial victory, Choy said he stands as a symbol of skill and determination in the face of a history of anti-Asian bias. Like all Americans, Asian Americans love sports, but certainly there was social segregation, Wu said. And because she cant work remotely, she works about 40 hours a week when shes home, and goes from full-time to part-time to accommodate her travel schedule. The history of Olympic figure skating is so iconic it predates the Winter Games themselves. Chen, who trains in Irvine, won the gold medal. It also cant be ignored that she is Asian American; when The Washington Post ran the story announcing the members of the 2018 Olympic figure skating team, they not only spelled Nagasus name wrong, but they called Wagner All-American when discussing her failure to make it (both were quickly edited). How the Olympics Shortchange Women Athletes of Color, members of the 2018 Olympic figure skating team, name either of the Asian American skaters, U.S. Olympic teams are still overwhelmingly white. And brands are betting on it. We can see the heightened expectations and demands for these young athletes to pick a side, to prove their loyalty in one way or another, said Ellen Wu, an associate professor of history at Indiana University who researches Asian American history. Thats sort of beyond affirming oneself as American. Full Spectrum Services LLP 2022 | All Rights Reserved, Nathan Chen Is Proud to Make a Change Alongside Michael Phelps and Naomi Then, she fell several times during competition, prompting Chinese social media users to unleash a wave of attacks against her, many of them ugly. Meanwhile, China has more gold medals in the pairs competition than any other country. Nathan Chen of the U.S. during the men's single free skating event at the Beijing Winter Olympic Games on Thursday. Starting in PyeongChang, the United States Olympic Committee has doubled the take-home pay for medalists through its Operation Gold program$37,500 for gold, $22,500 for silver, and $15,000 for bronze. Becoming a figure skater wasnt initially in his plans. But as politics between the two countries have spiraled down the rabbit hole, Chinese feel that they should not or cannot admire a country that point fingers at them all the time.. But Sign up for Boardrooms newsletters to get the biggest stories in the business of sports, entertainment, and culture directly in your inbox daily. You could say Nathan Chen has unfinished business. At the 2016 Summer Olympics in Rio, 23 percent of the 550 American athletes were Black. Every four years, Olympic athletes achieve a high level of visibility, but training at the highest level comes with an astronomical price tag. John Wilson Blades. He had also delivered strong performances at the World Junior Championship in 2014. The only setback he received was at the 2018 Pyeongchang Winter Olympics where he could only manage the bronze medal. His free skate score of 215.08 was also the highest in Olympic history. In January 2018, Nathan Chen made his first TV show appearance on the news talk show, Today. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know. Nathan Chen Expresses His Thoughts on the Word Icon. And in return, Olympians get the personal fulfillment of achieving feats of athleticism. With the world watching his performance, he set a new world record in the short program for figure skating short program in Beijing. He has contracts with Kelloggs, Bridgestone, United Airlines, Nike, and Coca-Cola. Chen has been all but invincible since his 2018 Olympic stumble. A month after the PyeongChang Games, he landed a record eight quads in winning at the World Championships and then enrolled at Yale in the fall of 2018. He is making his second Olympic appearance after first competing in 2014, when he placed sixth in the short program with a score of 86.00. in the History of the Americas from the University of Washington. Developing his interest in figure skating, he advanced to the novice level in the 2009-10 season and became the youngest novice figure skating champion when he was 10. Exclusion laws kept people of Asian descent out of the country and did not allow their naturalization. She then became the first U.S. woman in Olympic history to land the jump during the team competition. You may opt-out by. I mean, I don't really feel like I'm the most qualified person to talk about it, Chen said. He eventually managed to complete his high school education through a virtual school program atCalifornia Connections Academy. He passed the test, Arutyunyan said later. I think Im more marketable now as an out athlete, Kenworthy told Sports Business Journal last fall. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); You have entered an incorrect email address! For our world, for our sport, Nathan Chen is our Jordan.. Many Chinese obsess over her strong Beijing accent, her success as a model and reports about her near-perfect SAT scores. Other Asian American athletes have received endorsement deals, most notably figure skater Nathan Chen (Kelloggs, Nike, United Airlines, Coca-Cola) and Gu won gold for China in the big air competition but there were mixed feelings in Chinese and American media about her success at these Olympics. Next on the leaderboard is Japans Shoma Uno, the reigning Olympic silver medalist, with a mark of 105.90. Gold would mean a $37,500 payment from the U.S. Olympic and Paralympic Committee as well. While he was taking ballet classes, he was cast in the performances of. (Photo by Lintao Zhang/Getty Images), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. He starts his first ice training session at 9:30 in the morning and it stretches for about an hour. Ms. Gu, whose father is white and mother is Chinese, was born and raised in California by her mother. Taking to the ice last in the mens singles figure skating competition Thursday at the 2022 Beijing Winter Olympic Games, the statistics and data science major proved himself to be the Quad King, three-time world champion and now, Olympic gold medal winner. Wu added that perhaps Chens extraordinary, almost herculean abilities could have potentially mitigated Americans reluctance to accept someone of Asian descent as the face of U.S. figure skating. Future Plan, Months After Olympics, Gold Medalist Nathan Chen Reveals Frustration of Not In his free time, he loves to indulge in photography. The Chinese response to some of the athletes has been indifferent at best, derisive at worst. With additional reporting by Brett Knight. He also works with consumer brands Grubhub and Airweave and is part of a new NFT drop through game developer nWay. Nathan Chen, Jason Brown: US Goes for Figure Skating Medals. Skating to Elton John and Bernie Taupins Rocket Man, Chen, 22, took flight at the Capital Indoor Stadium with an almost flawless free skate for an Olympic record total score of 332.60, vanquishing a disappointing fifth-place finish four years earlier at the PyeongChang Games. Mirai Nagasu at Ice Chips 2012 (Photo credit: Wikimedia Commons), While she failed to make the team in 2014 (thanks to a controversial decision), Nagasu was on the 2010 U.S. Olympic team in Vancouver. Hes so unbelievably talented. There will be a special medal ceremony for Chen on Friday where "The Star-Spangled Banner" will be played. Britni de la Cretaz is a freelance writer and baseball enthusiast living in Boston. His mother would pay me and I gave it back to the boy.. Of course, Nathan Chen also earns money from endorsements. In the womens competition, Russian women historically dominate the individual event and could easily sweep the podium awards. Boardroom is a media network that covers the business of sports, entertainment. Thats not coincidental; shes a white, blonde, and attractive woman. Depending on his goals, his gym workout can last somewhere between 1-2 hours. I think for a greater change to occur, there must be power that is beyond the Olympics. When it comes to diet, he relies on an organized nutrition schedule. Chinas national honor and credibility cannot be put at stake in the case of Gu Ailing, he wrote, referring to Ms. Gu by her Chinese name. Japans Yuma Kagiyama (310.05) and Shoma Uno (293.00) took the silver and bronze medals but were in reality never anything more than warm-up acts to Chens main event. The only real question remaining is whether Chen is the greatest of all-time in a sport he has revolutionized? That level of success allows Chen to command five- and even six-figure marketing deals, even as endorsement opportunities grow more scarce for Winter Olympians and figure skating continues to fade in popularity. Osaka for a Noble Global Initiative, Despite Securing the Podium, Nathan Chen and the US Team Deeply Frustrated on However, figure skating is one of the events where athletes are getting the plush toy before they are handed their medals. Beverly Zhu, or Zhu Yi, blows kisses to the camera after competing in womens single skating short program on Wednesday. (Photo by Catherine Ivill/Getty Images), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. Chen, who trains in Irvine, won the gold medal. But worsening geopolitical tensions between Beijing and Washington have made maintaining the balancing act difficult for such athletes. The headline also didnt name either of the Asian American skaters who made the team, announcing, Meet Bradie Tennell and the rest of the U.S. womens figure skating Olympic team.. Get on our list for weekly sports business, industry trends, interviews, and more. Juggling a statistics data science major in New Haven and training at the schools ice rink nicknamed the Whale for its hump-backed shape, Chen added a second world title in 2019 and then at the Grand Prix Final in Turin in December 2019, Chen posted world records for total score (335.30) and free skate (224.92). Chen, who set a world record earlier this week in the mens short program, is the gold-medal favorite for the mens individual competition. From there, he won 3 gold medals in the World Grand Prix while creating numerous records. He also studied at the Rim of the World High School in California. Chen, who trains at Great Park Ice in Irvine, was never really challenged on his way to becoming the seventh American to win the Olympic mens title, the first since 2010. Figure skater Ashley Wagner was a 2014 Olympian who won a bronze medal in the team event and was pegged to make the 2018 team. Save my name, email, and website in this browser for the next time I comment. Chen earned at least $1 million from his sponsors in the year leading up to the 2022 Olympics, according to Forbes estimates. Michael Weiss Foundation. Reid's 2011 reporting on wide spread sexual abuse within USA Gymnastics and the governing body's failure to effectively address it led to Don Peters, coach of the 1984 record-setting Olympic team, being banned from the sport for life. Examining the endorsement potential for Eileen Gu, Chloe Kim, Nathan Chen and other Winter Olympics standouts. Nathan has taken ballet training at Ballet West Academy. Likewise, his favorite basketball team is the Utah Jazz, often seen attending their games. He also covers Olympic and international sports as well as the Los Angeles bid to host the 2024 Olympic Games. To be an American-born athlete of Chinese descent on sports most prominent global stage is to be a lightning rod for patriotic, some say nationalistic, sentiment. Another big story coming out of the 2022 Winter Olympics came in mens short program, with Yuzuru Hanyu. She wasnt just running for a medal; she was running for endorsement money. Their Olympic short-program session drew 48.5 million viewers, more than double the nightly average of Sochi 2014 (21.4 million) and PyeongChang 2018 (19.8 million). Remember Nathan Chen in the 2018 Olympics. The competition marked the changing of the guard at the top of the sport, Chens triumph coinciding with what almost certainly was the final performance on Olympic ice by the man who started the day considered by many to be the greatest male skater in history, Japans Yuzuru Hanyu, the 2014 and 2018 gold medalist. Marina Zueva, Oleg Epstein, Evgenia Chernyshova, Stephanie Grosscup, Karel Kovar, Amanda Kovar (Former), Rafael Arutyunyan, Nadia Kanaeva, Vera Arutyunyan, Nadia Kanaeva, Marina Zueva, Nikolai Morozov, Phillip Mills, Stephanie Grosscup, Evgenia Chernyshova (Former), Nathan Chenhas done endorsement work for the following brands . She failed to qualify for the final. Ive gotten to compete with him over the last four years at all the world championships, every national championship, the Grand Prix. By the standards of Winter Olympians, who generally struggle across a fragmented marketing landscape to get even five-figure marketing deals, Chen is near the top of the heap. Since then, Chen has established himself as the clear favorite and the best chance for the U.S. to win an individual medal. Will Cain, a Fox News Host, said it was ungrateful of Ms. Gu to betray the country that not just raised her, but turned her into a world-class skier.. Soon after, his career skyrocketed to greater heights. How great it is to have a win in a country where you have family roots, Lee said. She has so far declined to answer repeated questions about whether she surrendered her United States passport. (AP Photo/Bernat Armangue), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. Get Bitch Media's top 9 reads of the week delivered to your inbox every Saturday morning! With the win secured in China, Lee explained, Chens story is ultimately a meaningful one that captures the transnational histories of so many Asian Americans. His victories on the skating rink are The complete roster of U.S. figure skaters is: Unlike many other Olympic sports, figure skating does not have a singular Olympic Trial in the U.S. Rather, all selections are made on a discretionary basis, with priority being granted to the U.S. For all his success, Chens first Olympic experience, four years ago in South Korea, hounded him until this week. For the athletes, choosing which country to compete for is often a personal or practical decision. In 2003, he participated in his first skating competition. Historically, endorsements have gone to white and thin female athletes, such as skiers Lindsey Vonn and Mikaela Shiffrin. New England Amateur Skating Foundation. #WinterOlympics pic.twitter.com/4rp8oOplpd. Disaster ensued during his short-program performance, and he found himself 17th on the leaderboard before rallying back to a medal-less fifth-place finish. After winning the bronze medal at the 2014 World Junior Championships, Chen started became known to the figure skating fraternity. Chen has been all but invincible since his 2018 Olympic stumble. What a pity., The Olympians Caught Up in the U.S.-China Rivalry, https://www.nytimes.com/2022/02/16/world/asia/olympics-china-american-athletes.html. With unprecedented momentum heading into the Beijing Games, wins in 17 of his last 18 events, and NBC positioning him front-and-center in their marketing as one of the marquee athletes to watch, Chen has the opportunity to take his legacy and personal brand to new heights. Im so proud to be a teammate.. USA figure skater Nathan Chen competes during the Beijing 2022 Winter Olympic Games at the Capital Indoor Stadium in Beijing on February 10, 2022. The 22-year-old has been poised to win gold after several years on top in the world standings. Figure skater Nathan Chen made historyat the Beijing Olympics, becoming the first Asian American man to earn an Olympic medal in mens figure skating singles. Watch the commercial, share it with friends, then discover more great Nathan Chen TV Commercials on iSpot.tv Follow them on Twitter at @britnidlc. I want to be Olympic champion, Chen said. When she stepped onto the track, she didnt just need to run her best race. Arutyunyan asked Chen, then 12, what he wanted to do with his skating. Indeed Thursday (Wednesday night PT) wasnt so much a competition as a coronation four years in the making, a celebration of a once-in-a-generation, perhaps once-in-a-lifetime talent who has given flight to the Winter Olympics marquee sport. They emigrated to the United States in their 20s. His victories on the skating rink are earning him a net worth of $4 million. Comcast. (Photo by Catherine Ivill/Getty Images), Nathan Chen celebrates after completing his free skate in the mens figure skating competition on Thursday (Wednesday night PT) at the Winter Olympic Games in Beijing, China. There was a time when people felt it was awesome to be American, said Hung Huang, a Chinese-born American writer based in Beijing. This list includes a diverse range of experience, with seven athletes making their Olympic debut. He instead wanted to become a hockey goalie. Figure Skating Championships in early January. When women are told theyre worse athletes, they perform worse. WebAn overview of our most common commercial endorsements. WebNathan Chen 24 is golden. In China, however, Ms. Gu has quickly become a superstar. It was a massive letdown, one that couldnt be soothed by the bronze he landed in the team competition. Chen is based in the Los Angeles area and is coached by Rafael Arutunian. I knew when we came here, when we came to Beijing, Rafael Arutyunyan, Chens longtime coach, said when asked when he thought Chen had won the gold medal. BEIJING When the figure skater Nathan Chen won an Olympic gold medal for the United States, She has a bevy of lucrative endorsements from top Chinese There is no one more deserving. WebWe would like to express our deepest gratitude to all of Nathans past and present sponsors listed below. Ms. Gu has said her decision to compete for China was driven by a desire to grow the sport in the country. Being one of the most promising American figure skaters. The U.S. has dominated figure skating with 51 medals, followed by Russia, Austria and Canada, all of whom have 20 or more medals. He continued to power through the 2020-21 season, winning a sixth consecutive U.S. title last month, a feat last accomplished by two-time Olympic champion Dick Button, 71 years ago. There is a history of Asian Americans forming their own sports leagues in basketball, tennis and bowling.. Mr. Chen had initially rankled the Chinese public at the 2018 Games, when he skated to the music of Maos Last Dancer, a 2009 film about a Chinese ballet dancer who had defected. He has used a variety of choreographers in his career, but most recently has stuck with three-time Olympic ice dancer Shae-Lynn Bourne. Subscribe to our newsletter to get the latest news when it matters most, Shaq, BAPE & Team-themed Food Porn Are Coming to the Big 12s Basketball Tournaments, The Legal Battle Over NFL Sunday Ticket Heats Up. Chen, who trains in Irvine, won the gold medal. Ultimately, his Olympic experience was cut short after contracting the flu. Nathan is AN OLYMPIC CHAMPION. Chen begins his quest for gold in the mens team event on Friday morning Beijing time (Thursday night in the U.S.). Chens victory followed a familiar pattern set by the previous three U.S. mens Olympic champions, Scott Hamilton (1984), Brian Boitano (1988) and Evan Lysacek (2010), all of whom won their gold medals in their second Games. By Jade Yan. Nathan Chen has good brand appeal, says John Grady, a sports law professor at the University of South Carolina. He added a gold from Skate Canada to his trophy case a week later. Zero-calorie sweetener linked to heart attack and stroke, study finds, Long Beach adds 60 temporary beds for homeless people to Multi-Service Center, Thousands in Southern California are expected to lose out on Medi-Cal after April, Some California cities cant stop apartment projects as developers use builders remedy, 40 ghost guns seized, 18 arrested in probe that focused on Wilmington gang, Chicago Mayor Lori Lightfoot concedes defeat, Denver just got a direct flight to this Caribbean island known for music history and vegetarian cooking, NYC Mayor Adams dismisses need to separate church and state, declares himself a servant of God, Zero-calorie sweetener linked to heart attack and stroke, study finds, Do Not Sell/Share My Personal Information. Chen was born on May 5, 1999, to Zhidong Chen and Hetty Wang in Salt Lake City, Utah, Growing up, he had siblings and wanted to be an ice hockey goalie. He has contracts with Kelloggs, Bridgestone, United Airlines, Nike, and Coca-Cola. 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