WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. With your email address, well create an account so you can go through a mini-course. By looking at the type of content you currently publish, whether it is through blog posts, videos, or podcasts. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. An engagement benefit offers the opportunity to interact with you directly. To set your membership prices you'll want to make tiers for your patrons to choose from. This cookie is set by GDPR Cookie Consent plugin. A guide to the tiers and features on the video-sharing and subscription platform for creators, What is Canva? Lets say you have three membership levels: Tier 1 basic features. Monthly memberships are usually for creators that make more than 4 posts a month. Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. 12. In order to set your tiers and benefits up for success, its important to understand how the value exchange works with Patreon. Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. These supporters contribute financially to They have 9 types of membership levels for their supporters. Patreon has raised a total funding of $412.1 million. Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Assuming the average cut is 8% of total earnings, Patreon registers $80 million in annual revenue. According to Bremner Morris Patreons Head of Creator Partnerships the most impactful benefits offered by creators on Patreon are bonus/exclusive content, early access, and physical goods. Make sure what you offer is something most of them would enjoy. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. 3. (Note that the no rewards category exists to cover rounding errors). For creators who join Premium, there is a minimum three month commitment before you can switch to a different plan. Tier 2 Bronze. But first, lets decide how many tiers you need. The number of tiers and the subscription rate at each level is left up to the creator. If youre teaching anything that naturally has levels or topics, then these could make sense as a naming process for your membership levels. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. You want to make people feel special when they sign up to support your work. The creator can then design multiple membership tiers and determine what their premium rewards will be. This example from Reading Teacher offers a free first level, monthly access, and a one-time payment for lifetime access. Countless creators on Patreon and elsewhere have used access/insight benefits to engage fans looking for more. What you want is for your site visitors to take one look at your membership sales page, and immediately know which of the different membership tiers is right for them. Shown in most member communication emails and invoices. To many fans, finding out what happens in between takes is worth paying for. Patreon has raised a total funding of $412.1 million. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Tutorials Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. Youre planning your membership program, but youre stumped on naming membership tiers so your offer doesnt look like everyone elses. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. Heres a table with estimated Patreon revenue since 2017: Patreon has completed 7 funding rounds so far, raising a combined total of $412.1 million. This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". Your annual membership automatically renews on the first of the month, a year after your initial join date. It affords a lot of flexibility regarding the names you choose for your membership levels. Limited-time offers can work really well for this. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. So, if it makes sense for your creator business to offer physical rewards, dont let the fear of fulfillment deadlines scare you away. Good question there. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Digital benefits help members justify the expense of supporting you on a monthly basis. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. Opt out anytime. Patreon is constantly figuring out ways to help lighten your workload.We recently released a Benefits Tracker to help you understand which patrons need what reward, and when. They love the videos, plus, once the merch is ready to buy, they cant wait to get one for themeselves. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. For instance, game designer American McGee makes a ton of cool merch based on his games. 5. Tier 3 Gold. Tiers are both flexible and optional. Monthly memberships are usually for creators that make more than 4 posts a month. Run your online courses, memberships, coaching programs, and communities in one place. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? Seamless Scaling Series Patreons post-money valuation is $4 billion. And for any given creator, the answer isnt the same. Marketing is crucial to build your Patreon program, and youre the best messenger.Since your fans are used to consuming your content for free (when, really, theyve been paying for it with their eyeballs), it takes some educating to understand why youre adding this component. 5% + $0.10 for donations of $3 or less. Attain sustainable income, and even financial freedom. 4. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. You have to be ready to go with the flow, wrangle conversations back to the goal at hand, or redirect awkward questions. This can also be quite beneficial for you as a creator, too. For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. A good example of this is the Smarter Every Day Patreon account. Well be rolling it out gradually as spots become available. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. Patreon hosts more than 6 million monthly active supporters, known as patrons. Enjoy whatever bonus trash we dump here. You'll get follow-up emails about AccessAlly and new features. Your audience needs to be able to tell on your website, and the name can go a long way in getting members on board. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Try to appeal to the masses and offer short-term and long-term benefits. Fan recognition is when you call out your patrons and thank them for something theyve done. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. This way your website needs to focus only on getting customers to take a look at your content and experiencing the benefits of your different membership options. - All benefits from previous Tiers. But, consider how much work youre doing to fulfill the benefits associated with the $3 tier level, and subtract that from $300 to get your honest financial return. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. In fact, patron numbers have tripled over the last 3 years. Opt out anytime. Well be rolling it out gradually as spots become available. Tier 3 everything in tiers 1 and 2 plus new features. Tier 2 everything in tier 1 plus new features. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Its perfectly acceptable to delay fulfillment until supporters stick around for your chosen time frame. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Many times, higher tiers contain everything included in lower tiers, but with additional access. 13. Ready to dive in? Within 18 months, 125,000 patrons were using the platform to make recurring payments to creators. Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. Shown on the membership checkout page. - Exclusive alternative versions of my works (such as different camera angles and outfits). Its costly. Trying to decide which benefits and tiers to offer, or how to promote your program? Membership turns your most passionate fans into patrons.Your overall audience is massive, and includes anyone who has a chance to see, hear, or experience your work. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. The Patreon website includes tools for helping creators manage their patrons, communicate, track income, and pay it out to their bank account. Check out the whole video now, or scroll down to read the top 15 things you need to know about building and growing a membership program. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. About 15% of creators are sending out physical rewards, and their patrons love it. Higher tiers contain everything included in lower tiers, but youre stumped on naming tiers. Note that the no rewards category exists to cover rounding errors ) to establish multiple tiers... A total funding of $ 3 or less creative bonus content worth the added effort it takes to.! Benefits up for success, its important to understand how the value exchange works with Patreon,. Of visitors, bounce rate, traffic source, etc webeverything you need to build a membership... Are usually for creators, what is Canva higher tiers contain everything included lower! Publish, whether it is through blog posts, videos, or awkward. Is something most of them would enjoy you choose for your tier immediately in to! 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